Like I mentioned in my previous post, I’ve decided that the time has come to start getting serious about buying a new car.
Let me preface this by saying that I have zero experience in purchasing a vehicle.
The original Cobe Car was bought by my lovely parents, Mamacobe and Papacobe, in 2002 when I was 17 years old. It was a used car, but was in excellent condition and had very few miles on it. My parents had a budget they wanted to stick to, but other than that they welcomed my input on the type of vehicle I wanted to drive.
From what I can recall, I pretty much just wanted a 4-door automatic with airbags, air conditioning, power windows and locks, and a CD player. For a seventeen year old girl, I was pretty practical-minded. I was never the type of teenager who wanted a “cool” car (however, in the early 2000’s in Chesterfield Virginia, “cool” basically meant a Ford Mustang.)
Now, let’s jump back to present day.
In my experience working in the advertising industry, I’ve had the opportunity to work on a few different assignments related to the car category, and the shopping experience has been one of the areas that I am responsible for dissecting and understanding.
In other words, part of my job is to empathize with those who are actively shopping for a car, understand what makes them attracted to some car brands over others, and how they make decisions throughout the car buying process.
Yet, when it comes time for me to buy a car myself, I have absolutely no idea what kind of car I want or where I should start.
Ironic, isn’t it?
Finding the next Cobe Car is going to be a serious endeavor, not to mention a huge slice of my savings account, so I want to be extremely confident about the car I choose.
There’s about a month and a half left in 2011, and my goal is to have my new car by 2012. This does not give me much time to research, test drive, and figure out financing, but I think it can be done.
Let’s just hope Cobe Car version 1.0 can make it through Christmas.
Wish me luck.